Ok, so we’ve prepped, and we’ve painted…sort of. Now it’s time to tie it all together. This is where it gets REALLY interesting. Now we finish the trim, pull down the tape, hang up the pictures…and completely hate the color and start over.
Ok, that last one doesn’t happen all that often, but it is a possibility in any project. Just some forewarning.
In many ways post-production is much more tedious than pre-production…and it is almost ALWAYS the most time intensive part of the process. It is nothing for a feature film to spend 3 – 6 months in production and then spend 18 – 24 months in post-production. Granted, most of the projects you are probably considering are going to be on a much smaller scale. But it is not unheard of for a project to take a day, maybe two to film, and then take a month to get everything right in post-production.
During Post Your Story Gets Told
What you should be looking for here is attention to detail. There are ways to speed up the process without losing quality…but if you aren’t familiar with those ways, don’t risk it. In post, the story should be told as seamlessly as possible. Editing needs to be done in a way that makes the eye and the mind believe what it is seeing and deciphering. You may have captured a shot that really looks good to you. Before it is added to the final product, however, you need to ask the question, “Does this fit? Does it take away from the flow of the project? While it may visually look good, does it really work? Don’t be afraid to leave things on the “cutting room floor.”
Bottom line is this…don’t rush post-production. Pay attention to the details. Make sure it is right, before you call it “done.” A picture that is hastily placed on a freshly painted wall takes away from the hard work you did to paint the wall in the first place. Place your “pictures” in your video project with purpose and your story will come across much more clearly.
Thanks for reading over this really high overview of the processes involved with producing a video. We’ll get more in-depth in the future, but for now, cheers to great storytelling!
Do you have any questions? Leave a comment, or email us, we’d love to talk more.
Last time we talked about pre-production…the art of preparing if you will. The biggest takeaway I wanted to share with you was to make sure you spend the necessary time preparing…it can save you from headaches and missed opportunities.
Now we look at the part of the process that a lot of people really have fun with…production. This is where the rubber meets the road…where the project starts to come alive…where the fruits of your labor in pre-production start to take off! Production can be an exhilarating experience filled with long days, long nights, lots of coffee, yelling, arguing, frustration, crying, broken equipment, forgotten equipment, missed shots…oh and maybe some material you can use for your final cut. I know, I know, I am painting a morbid picture here.
Putting The Video Together
The fact is I want to prepare you for the simple fact that production is not the glamorous Hollywood backlot process that lots of us want to imagine it to be. It’s work. But it can really be a fun and exciting part of the process if you know what to expect. So quite simply, expect the unexpected.
Production is all about being prepared and being flexible at the same time. Think back to the last email we sent…it was all about preparing to paint that bare wall. Well what happens when you put on the first coat and you hate the color? Do you give up? No, you try again until you get what you’re looking for. The same holds true in production. There are going to be times when the shots you planned aren’t exactly what you were looking for.
Be Flexible During Production
So take a minute and plan out a new one. Again…be flexible. Equipment may malfunction, your help may not show up, maybe it rains…be flexible. Contingency plans will help and working with people with experience and a level-headed approach will save your sanity in most situations. And remember…have fun. Enjoy the process. Your creating something…that in and of itself is such a cool thing.
Have fun painting and make sure you are happy with the “color” before moving on to the next step.
Speaking of next steps…our next post will talk about the final phase, post-production. Looking forward to sharing our thoughts with you.
Over the next few posts I am going to quickly touch on the main “parts” of putting together a good video. Those parts are pre-production, production, and post-production. Each one is as important to the process as the next and each one brings its own challenges. For the sake of keeping things as organized as possible, we’ll take them in the (usual) order that they are tackled in the process.
We begin our journey with Pre-Production…
Are you a big fan of taking the time to tape up and cover everything you need to before you start painting a bare wall? No? Well, neither are we! We would much rather jump right into painting the wall and see the changes happening to the blank canvas. Did you splash onto the furniture? Who cares!?!? We’ll worry about that later. Paint on the windows and all over the bare floor? Not a problem…it’s nothing a little water, soap, and elbow grease can’t clean up. The problem is (as most of us have probably experienced), if prep work isn’t done correctly, the clean up becomes double or even triple the time it would have taken to simply set up the area correctly.
Pre-production is…setting up correctly.
A lot of people have great ideas. And so may of those ideas need to come to life. But if you’re just shooting from the hip when it comes to making a video, the results will show it most of the time. Did you realize the pre-production process on a feature film can take years? Luckily for most of the videos that you may be interested in creating, the time involved with pre-production is going to be much less. But, you are still going to want to plan on at least a few hours of scripting out your idea, possibly putting together some rough storyboards, scouting out locations you are interested in filming at, and putting together a comprehensive shot list that will allow your production day(s) to go as smoothly as possible. It’s tedious, it can be overwhelming… but it is really important in saving time throughout the entire process. And of course…time is money.
Pre-Production and Changes
Let me add one more important note to all of this. Don’t think because you have all these plans set out that you can’t change things up a bit when you get to production and post-production. Some of the best shots we have captured have been ones that were not planned out. Remember, life is a trip and you are free to go off-road sometimes…the same holds true for creating media. Don’t forget to have fun and be creative in the process.
That’s all I have for now. Next time we’ll talk “production”…where the rubber meets the road. Be well!
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