Before You Create Your Video Content

Things To Consider Before Creating Video Content

We’ve had several people in the past contact us and say ‘We want a Video for our business’ and most of the time we respond with that’s great, let’s meet to discuss what the video is for, and why. Creating a video is more than just coming out, setting up cameras and capturing, well whatever. It’s a bit more detailed than that.

For us to be able to create a video, we need to know and understand the story that is wanting to be told. And that comes down to creating the Video Content. Below we offer four tips that will help you before putting together your next video.

Goals, Strategy, Objectives and Tactics:

Before embarking on any video project, we need to know whom the audience will be, what you want to achieve and why you’re creating a video. The basic questions consist of Who, What, When and Why. Having a goal (or goals in mind) will assist in laying out the strategy and objectives for creating a video relevant to your business and your audience (customers) that will give you exactly the product you are looking for. It helps us in knowing how to approach the capturing of the story you want to share.

Know Your Budget:

Knowing your budget is crucial for us to be able to create a story through video. One of the first things we ask is ‘what is your budget’? Knowing what your number is when it comes to creating a video for your business, can help us in telling you exactly what we can do for you and how we can give you the most bang for your buck. We can and will work within any budget, but know that a video takes time. Read about the steps in making a video: Pre-Production, Production and Post-Production…which takes us to our next tip…

Turnaround time:

The turnaround time for any video project really depends on the scope of a video you are looking for. If animation is something that your are wanting, you’ll need to consider the details that come with creating animations such as: scripting, design, drawing, importing those drawings, and then animating them through software, which does take some time…but if you’re looking for a short 30 sec promo video of your baristas in action making the greatest cup of coffee you’re looking at considerably less time.


This is vital in capturing and editing the essence of your video. What do you want to say? How do you want to say it? Is it absolutely imperative that what’s being said is portraying your brand in the way that you want? If you miss this step in pre-production, having to go back to the drawing board can cost you more money, delayed time in completing the video, and seem dauntless at best. Know what you want to say, and how to say it in the best way to ensure that aligns with your brand exactly the way you want it to.

We want to create the best story for our business, and having a firm grasp on content needed beforehand, assists us in doing that for you.

What questions do you have in this process? Leave a comment or email us, we’d love to answer any questions you may have!

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