Social Media is Happening to your Brand Whether you like it or Not.
Social Media is Happening.
I don’t think we can say it enough. Social Media has become an integral part of our business and I know it is (or at least should be) an important part in your business. And it can make [or destroy] your business in a heartbeat.
There are a lot of people who will tell you what you should be doing on social media, such as: don’t sell, show a peek behind the scenes, be careful what you say about other businesses etc, don’t promote too aggressively, and the list goes on and on.
There is a lot to know, about what to do and what not to do when it comes to your business.
And there is no, one size fits all, that will work exactly the same way, every time. There are a lot of local businesses in the Tri cities that are on Social Media networks such as Facebook, Twitter, Instagram, etc. But there are a lot of these businesses that do not have a real strategy. What is the point of being on Facebook, if you do not have a strategy or purpose.
O ur purpose, is to let you (the customer) know that we are here for you at any time. (Well, almost anytime, if it’s 3am in the morning, I can almost guarantee you that I will be sleeping, soundly in bed, but I will be there when I wake up at 7am-ish).
Our strategy on Social Media is to share with you the things that we absolutely love to do, whether that be through tips about video and social media, or pictures of us behind the scenes, working with some pretty cool and fun clients. Our strategy is not to make money off of Social Media. And if that is your strategy, then you really need to re-think that purpose.
At the end of the day, yes we hope that we get more clients, We wouldn’t be in business if we didn’t want to get more clients. But we believe that by showing you that we are readily available to you and that we are human beings behind the brand, then you’ll be that much more confident in choosing us for your next video project.
We have come to believe in this and see that it does work. Yes, in our experience (and humble opinion), being human is the big secret. Letting your current, and potential clients know that you are a human, who is fun, creative and real. Social Media is happening. As a business on Social Media, it is all trial and error. Some things work, some don’t. But be on it. Be ready for that customer or client that wants to take the next step and get to know you, and possibly do business with you.
It’s all about them. They are the reason why you do what you do!