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DIY Video VS Professional Video

Pros & Cons of DIY Video VS Professional Video

There’s a lot to be said when it comes to video. I’ve written quite a bit about the importance of having video included in your marketing strategies, and with so many statistics to back up the reasons why video is the way to go, I think a huge question that we have been asked over and over is, should I hire a professional, or can I do it myself?

T There really is no simple answer to that question. As business owners ourselves we understand the costs that come into play when doing any marketing for ones business. If you were to ask me, I’d say go with a pro. But that’s not to say that you can’t DIY your video wants with certain things.

For instance, looking to add a fun quirky video that shows the behind the scenes of your business or brand. I say go for it and do it yourself. Instagram offers 15 sec clips to showcase who you are behind the business. No one knows your business the way you do. No one can share in the passion the way you will about your own business.

When it comes to your brand, your business, what do you want people to see? How do you want to portray your business? Professionally? Or a do it yourself? Either decision is not necessarily wrong. It’s all on how you want your business to look.

Do I DIY my videos or get a professional?

Doing It Yourself:
Pros
-Nobody will care about your video more than you will.
-It can be less expensive.
-It can be faster depending on your schedule.

Cons
-It will be more difficult than you realize. Creating video of even ‘moderate’ quality is a complicated, time consuming project.
-Doing it yourself won’t necessarily save you money. (depending on software, equipment, not to mention time. And let’s be honest. Time is Money).
-Video production can distract you from your other responsibilities. And that could be bad.

Professional Video:
Pros
-The end results will almost always produce a better quality (pros are pros for a reason).
-Typically, video pros will take care of storyboarding, script writing, media production, audio, video, producing, directing, editing, special effects, graphics, titling, music video rendering etc.
-Not only are they pros at video production, they also have a knack for marketing. The expertise they have, give them the insight to accurately analyze and tell your business/brand’s story in a way you could only have hoped for.

Cons
-Professional Video can be expensive. Depending on the scope of your video idea it can range in the hundreds, if not thousands of dollars to produce.
-It could be difficult to find a professional to create a video within the time limits you want or need it.

When To Hire For A Professional Video

Curious as to when it would be better to hire a pro? We recommend that choosing a professional video company comes into play when you are needing to make a solid first impression. These include:

-Home Page (Introductions)
-Explainer videos
-About page
-Commercials
-Testimonials
-Promos
-Live Events

At the end of the day only you can answer the question of whether to go DIY Video vs Professional Video. The expectations that your audience wants, the image that you are striving for and what message you’re wanting to send all play a factor.

Think that having a professional video created is out of your budget? Why not send us an email. Our goal is to provide local business owners an exceptional quality video at an affordable price. We work within your budget to ensure that you receive the best possible video for your business.