Social Media Isn’t About You

Social-Media-Isnt-About-You

Social Media Isn’t About You

Using social media isn’t about you, it’s about your customers. All too often I hear businesses complain that their posts aren’t reaching more fans, or post status updates that consist of:

“If you want to make sure you are still getting updates, hover over the “liked” button and click get notifications. If you don’t, you may not get updates in a timely manner. In other words, you will miss contests, sales, etc.”

Now while this is true in a sense, (and we’ve even posted updates like this), what we all need to remember is Social Media isn’t about you, it’s about your customers and those customers knowing when and where and how to get in touch with you.

You need to remember these 3 little tips to make sure that you are using Social Media in the best possible way for your customers. (Again, not for you).

  1. Don’t Sell (too much): People (like you and me) joined social media to connect and interact with other people, friends and family. We don’t want to see promotion after promotion of what your business is selling. Or what a great deal you have going on that week. Rather tell a story. Share with your followers what is happening behind the scenes and let them see that you are relatable, interesting and are a real person behind the brand. It’s not just about making a buck or two, but about creating a culture of people who will remember your interaction when they need your product or service.
  2. Build Relationships: Take the time to learn about your social media followers through engaging in conversations. Ask about what they do, what they like, why they like it. Don’t be hesitant to be silly and joke around. Do the things you do in real life that grows connections and relationships. Your business needs to be human, because you are dealing with humans. Every industry is different, but if you can listen, learn and engage, you will know what it is that the followers are after when they choose to follow you.
  3. Be Social, Don’t “Do” Social: Being Social and Doing Social are two different things. One is what you do when you are on your own personal Facebook page. The other, well it’s those business pages that have posting of their sales every hour. One is genuine, the other is forced. Being social creates a community, it invites other’s to be a part of your brand. Your followers expect you to be social with them. Posting a status update or tweet every couple of days won’t get you very far with your followers. But commenting on their post to your page, or review left (in a positive manner) will say far more about how you are as a business owner than anything else.

Social Media is NOT about YOU. It will always be about your followers. What they do. What they are interested in. And what they want.

Social Media Day Tri Cities

Social-Media-Day-Tri-Cities-Separating-Eternity

Social Media Day TriCities

Social Media Day Tricities is in our second year. We are so excited to help in bringing to our community a day to celebrate all that is good with Social Media.

“Mashable launched the event in 2010 as a way to recognize the digital revolution happening right before our eyes. Each year, thousands of people organize hundreds of meetups across the globe. From Australia to the Philippines, all the way to Sri Lanka and Morocco, countries come together every June to participate in this global movement.” via http://mashable.com/smday/

And we are too.

Social Media has changed the way that we communicate, interact and do business. It’s not something that is going away anytime soon and we are so excited to be a part of it again this year. We are working alongside CnctNow who initiated this event last year, and has rallied us up again to embark on another great second year.

[dropcap style=”no-background”] A [/dropcap]nya Piper will be presenting on Instagram For Business.  Instagram has become a popular social media network that has quickly gained a lot of attention. In this session I will divulge several Instagram marketing tips to help you build your brand and gain relevant fans.

[dropcap style=”no-background”] A [/dropcap]aron Piper will be presenting on the use of Video and Social Media. Social Video can sometimes be a confusing concept for some brands. In this sessions I will talk about what is social video, and why it is important.

 

Social Media Day Tricities will take place at the Richland Public Library on June 27th, 2015 with the festivities starting at 9am. Details are yet to be finalized, but should be soon. Join the group on

Facebook

Twitter

Google+

 

For more information, visit http://socialmediadaytricities.com

 Download Social Media Day Tricities Flyer and help us spread the word: Social Media Day Tri cities