Archives

There’s No Such Thing As Viral Video

There’s No Such Thing As Viral Video

Seriously, there is no such thing as a Viral Video. There are videos that go viral, but one cannot set out to create a viral video. And this is one of the most annoying things that we get asked on an ‘almost’ weekly basis. When we get an email about requests for video work, it’s exciting. Love hearing about the ideas and possibilities of using our creativeness with video, but the moment the word viral come into talks, I can’t help but roll my eyes.

Viral Video is a possibility, but setting out to create a viral video is just not gonna happen.

For example, we work with The Tri-City Americans. Last year we had the amazing pleasure of creating a fun Christmas video using the players to act and lip-sync to Mariah Carey “All I Want For Christmas” and it was hilarious and fun! I won’t lie, I would’ve loved to see that video go viral. I mean seriously, who wouldn’t get a laugh out of large hockey players, ice dancing gracefully while rocking out to mariah Carey? But I knew, and I still know, that creating a fun video (as much as you think it is THE best video ever) doesn’t guarantee that it will be in the next headline of the New York Times, or broadcasted on the Today Show.

Funny thing about that video, it goes ‘viral’ (*insert eye roll) over in New Zealand. Never saw that coming.

A Video Is A Video

Which goes to say that any video that you make, is quite simply a video you make to share with your fans, followers and/or customers the same way you would share a Facebook Status update. It is meant to give those followers a different means to view and understand the product or service that you are providing.

Of the thousands of videos out there, there are plenty that are good or bad, and whether they go viral (or not) is really out of your control.

I love video. I believe that video is an amazing way to capture your brands essence into a visually appealing “something” to make it that much better for your fans.

The way that we approach creating stellar video is:

•Outline an online strategy around the concept for the video
•Keep an open mind at unique ways to leverage social media.
•Utilize a smart social media plan to ensure the campaign reaches the right audience
•Don’t over emphasize on the brand which can make it less engaging for consumers
•And lastly, never call it a “viral video”.

There is no such thing as viral video. You can’t create it. You can’t plan for it.

Video Drives Search Results

Video Drives Search Results

Including Video for your business is important. Why? Well aside from the fact that YouTube is the second biggest search engine (after Google), Video gives you the chance to interact with your current and potential customers by giving them the opportunity to get to know you and your business and feel comfortable with you in a more personable way.

Forrester Research Group says “video is 53 times more likely than text pages to appear on the first page of a search engine.

Simply put, video drives search results.

Video and Your Business

Including video for your business can be for branding, advertising, explaining your product or service, customer testimonials, company overview and the list goes on and on.

Regardless of the industry that you are in, showing customers rather than telling customers will help to build relationships with them and will keep them coming back.

Videos bring your product and service to life and a recent study nearly all (96%) respondents find videos helpful when making purchase decisions online and 73% of people are more likely to purchase after watching videos.

How can you not include video of your business after that fact alone?

Creating Video For Your Business

Creating a video for your business doesn’t have to just stop at posting it on your website. You can do so much with your video(s) and effectively integrate it into your entire marketing plan by sharing and posting it to places such as YouTube or Vimeo. The specific (and relevant) keywords that you choose will enhance your SEO effort in ranking organically.

You can include the video in your brick and mortar store on TVs or monitors throughout the store, and even include it in your email marketing tactics.

A picture is worth a 1,000 words, and now… (According to Forrester Research), a one minute video is technically worth 1.8 million words.

Including Video For Your Tri-Cities Business

Is It Time For You To Start Including Video For Your Tri-Cities Business?

During the last several years we have seen an increase in video for businesses, both small and large. While many may be on the fence about producing a professionally produced quality video, as opposed to a ‘homemade’ video, (and that’s an entirely different write up for another day) let’s talk about why you need a video for your small or large business.

6 Reasons Why Your Tri-Cities Business Needs Video:

1. Your clients want it. The majority of your clients/customers want to see it. All the stats that I find back this up , and the bottom line is, if you don’t do it, your competition will.

2. You can show more content in less time. It takes less time to show someone what you want them to see, rather than write it up, and ‘hope’ they read it, and get the message you are trying to convey. Keep in mind though… “45% of viewers will stop watching a video after 1 minute and 60% by 2 minutes. You don’t have a lot of time to make your point, so plan each second carefully. Every moment in your video should have a purpose.”

3. Your brand. Your image needs this. Video has the potential to grab at the heart of your customers, which is a place a simple write up blog post can’t even begin to touch. Video has the emotional capability to engage and capture your customers attention.

4. Website Quality. Adding video to your website will not only make your website stand out, it will actually rank your website better in search engines than those that don’t. … “pages with video are 53x more likely to rank on the first page of Google search results” says Forrester study. Especially if those videos are informational videos. Having this added bump in traffic will increase your website quality which in return gives you the authority you need for those pesky search engines.

5. Multipurpose use. Video can and will be shared across a variety of mediums, from your website, emails and all the various social media networks out there today. If you tell a great story using video, that story can quickly be shared to multiple people through a variety of online facets.

6. Show your human side. Letting your customers see that you are real, gives them a connection that can’t be faked. Being relatable in everything you do will allow for the emotional connection to engage with your customers, through your storytelling and creating memories for your current customers.

There are several best practices to keep in mind when you are in the process of including video for your Tri-Cities business. Two of which we have seen play a huge role in helping your video in search engine results page.

2 Reasons To Help Your Video in SERPs (Search Engine Results Page):

-Keep Your Video Short- Our recommendation is about 3 minutes (max), where video views typically falter after about 4min.

-Consider transcribing your script- This can and likely will help spiders crawl your content for relevance to the topic.

Including Video in your Tri-Cities Business is an important strategy for your business.

Your story being ‘shown’ to your customers through video is vital for your potential growth. The message that you bring will almost always grab the attention of your customers emotional connection which will humanize your brand to accurately reach your audience.

What do you think? Are you using video in your business? What results have you seen?

Share with us in the comments.