Including Video for your business is important. Why? Well aside from the fact that YouTube is the second biggest search engine (after Google), Video gives you the chance to interact with your current and potential customers by giving them the opportunity to get to know you and your business and feel comfortable with you in a more personable way.
Forrester Research Group says “video is 53 times more likely than text pages to appear on the first page of a search engine.”
Simply put, video drives search results.
Video and Your Business
Including video for your business can be for branding, advertising, explaining your product or service, customer testimonials, company overview and the list goes on and on.
Regardless of the industry that you are in, showing customers rather than telling customers will help to build relationships with them and will keep them coming back.
Videos bring your product and service to life and a recent study nearly all (96%) respondents find videos helpful when making purchase decisions online and 73% of people are more likely to purchase after watching videos.
How can you not include video of your business after that fact alone?
Creating Video For Your Business
Creating a video for your business doesn’t have to just stop at posting it on your website. You can do so much with your video(s) and effectively integrate it into your entire marketing plan by sharing and posting it to places such as YouTube or Vimeo. The specific (and relevant) keywords that you choose will enhance your SEO effort in ranking organically.
You can include the video in your brick and mortar store on TVs or monitors throughout the store, and even include it in your email marketing tactics.
A picture is worth a 1,000 words, and now… (According to Forrester Research), a one minute video is technically worth 1.8 million words.
Social Media Day Tricities is in our second year. We are so excited to help in bringing to our community a day to celebrate all that is good with Social Media.
“Mashable launched the event in 2010 as a way to recognize the digital revolution happening right before our eyes. Each year, thousands of people organize hundreds of meetups across the globe. From Australia to the Philippines, all the way to Sri Lanka and Morocco, countries come together every June to participate in this global movement.” via http://mashable.com/smday/
And we are too.
Social Media has changed the way that we communicate, interact and do business. It’s not something that is going away anytime soon and we are so excited to be a part of it again this year. We are working alongside CnctNow who initiated this event last year, and has rallied us up again to embark on another great second year.
Anya Piper will be presenting on Instagram For Business. Instagram has become a popular social media network that has quickly gained a lot of attention. In this session I will divulge several Instagram marketing tips to help you build your brand and gain relevant fans.
Aaron Piper will be presenting on the use of Video and Social Media. Social Video can sometimes be a confusing concept for some brands. In this sessions I will talk about what is social video, and why it is important.
Social Media Day Tricities will take place at the Richland Public Library on June 27th, 2015 with the festivities starting at 9am. Details are yet to be finalized, but should be soon. Join the group on
According to Socialbakers, social video has the biggest organic reach on Facebook at 8.7% compared to 5.8% for status updates. So why would you NOT want to invest in creating video for your social media networks.
Now depending on your brand, there are a variety of different videos that you could showcase such as:
Do a product review
Tell a story
Take your viewers behind the scenes
There is so much that you can do with video that will be relevant and important to your current and potential customers. Keep in mind that you shouldn’t incorporate video just to have it. There needs to be a plan, or purpose for that video.
We have done a variety of videos such as Customer Testimonials, a Video enhancement to our local Arena Football teams pregame show, a DVD coaching series, and a fun holiday video. There was a purpose behind every one.
Visual Content is a good thing. More times than not you hear people say that they are visual learners. They ‘need’ to see it, to believe it. The use of video on your social media account and website attracts more attention, increases the number of visits, has higher social share and it’s easier to remember. With YouTube being the 2nd most popular search engine (after Google) Video needs to be a part of your social media content strategy. It just must.
We have an amazing opportunity to deliver informative content visually to our customers – through how to’s, stories, product demos, among others.
90% of online shoppers find video on a major retailer’s site helpful to their purchasing decision.
Video is not about reaching a vast amount of customers, it’s about reaching the right customers. Some of the most important factors that we can use to determine the success of a video is if it is genuine and is fitting to your customers.
If you’re not using video, why not? What’s stopping you?
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Get to know the owners behind Separating Eternity Productions. We talk Video, Life as a Business Owner, and more.