Including Video For Your Tri-Cities Business


Is It Time For You To Start Including Video For Your Tri-Cities Business?

During the last several years we have seen an increase in video for businesses, both small and large. While many may be on the fence about producing a professionally produced quality video, as opposed to a ‘homemade’ video, (and that’s an entirely different write up for another day) let’s talk about why you need a video for your small or large business.

6 Reasons Why Your Tri-Cities Business Needs Video:

1. Your clients want it. The majority of your clients/customers want to see it. All the stats that I find back this up , and the bottom line is, if you don’t do it, your competition will.

2. You can show more content in less time. It takes less time to show someone what you want them to see, rather than write it up, and ‘hope’ they read it, and get the message you are trying to convey. Keep in mind though… “45% of viewers will stop watching a video after 1 minute and 60% by 2 minutes. You don’t have a lot of time to make your point, so plan each second carefully. Every moment in your video should have a purpose.”

3. Your brand. Your image needs this. Video has the potential to grab at the heart of your customers, which is a place a simple write up blog post can’t even begin to touch. Video has the emotional capability to engage and capture your customers attention.

4. Website Quality. Adding video to your website will not only make your website stand out, it will actually rank your website better in search engines than those that don’t. … “pages with video are 53x more likely to rank on the first page of Google search results” says Forrester study. Especially if those videos are informational videos. Having this added bump in traffic will increase your website quality which in return gives you the authority you need for those pesky search engines.

5. Multipurpose use. Video can and will be shared across a variety of mediums, from your website, emails and all the various social media networks out there today. If you tell a great story using video, that story can quickly be shared to multiple people through a variety of online facets.

6. Show your human side. Letting your customers see that you are real, gives them a connection that can’t be faked. Being relatable in everything you do will allow for the emotional connection to engage with your customers, through your storytelling and creating memories for your current customers.

There are several best practices to keep in mind when you are in the process of including video for your Tri-Cities business. Two of which we have seen play a huge role in helping your video in search engine results page.

2 Reasons To Help Your Video in SERPs (Search Engine Results Page):

-Keep Your Video Short- Our recommendation is about 3 minutes (max), where video views typically falter after about 4min.

-Consider transcribing your script- This can and likely will help spiders crawl your content for relevance to the topic.

Including Video in your Tri-Cities Business is an important strategy for your business.

Your story being ‘shown’ to your customers through video is vital for your potential growth. The message that you bring will almost always grab the attention of your customers emotional connection which will humanize your brand to accurately reach your audience.

What do you think? Are you using video in your business? What results have you seen?

Share with us in the comments.

Social Media Day Tri Cities


Social Media Day TriCities

Social Media Day Tricities is in our second year. We are so excited to help in bringing to our community a day to celebrate all that is good with Social Media.

“Mashable launched the event in 2010 as a way to recognize the digital revolution happening right before our eyes. Each year, thousands of people organize hundreds of meetups across the globe. From Australia to the Philippines, all the way to Sri Lanka and Morocco, countries come together every June to participate in this global movement.” via

And we are too.

Social Media has changed the way that we communicate, interact and do business. It’s not something that is going away anytime soon and we are so excited to be a part of it again this year. We are working alongside CnctNow who initiated this event last year, and has rallied us up again to embark on another great second year.

[dropcap style=”no-background”] A [/dropcap]nya Piper will be presenting on Instagram For Business.  Instagram has become a popular social media network that has quickly gained a lot of attention. In this session I will divulge several Instagram marketing tips to help you build your brand and gain relevant fans.

[dropcap style=”no-background”] A [/dropcap]aron Piper will be presenting on the use of Video and Social Media. Social Video can sometimes be a confusing concept for some brands. In this sessions I will talk about what is social video, and why it is important.


Social Media Day Tricities will take place at the Richland Public Library on June 27th, 2015 with the festivities starting at 9am. Details are yet to be finalized, but should be soon. Join the group on





For more information, visit

 Download Social Media Day Tricities Flyer and help us spread the word: Social Media Day Tri cities

Life As A Social Media Manager and Other Stuff.

Life As A Social Media Manager

The Life As A Social Media Manager

I love my job. I love working as a Social Media Manger for our business. Utilizing Social Media as one of our key marketing tactics for our Video Production company has been a great asset and we have seen some great things happen all because of the use of Social Media.

Not only do I manage our own business’ Social Media and online presence, I have a hand in several local businesses and non-profit organizations throughout the year.

I’ll be honest, as glamorous and ‘easy’ as my job may seem, it really isn’t for the most part. Yes, I get to work from home, and sort of / kind of work around our crazy life schedule. But for the most part, in my opinion, a truly great Social Media Manager lives, breathes, sleeps, eats and well… you get my point, Social Media.

Social Media, as I am sure you are very well aware of, is non-stop.

At any given time of the day, someone can (and will) post about your business, comment on an update (past or present) or leave a review. And most people who post comments, questions, and the like expect to receive a response that exact same day. If the comment left is a complaint or a negative review towards your business you have even less time to respond without making matters worse.

It’s important to take the time to carefully plan for all interactions that happen throughout a given day, and be prepared to respond. If you’re doing Social Media on your own, it’s even more important for you to keep in mind that Social Media often times acts as customer service, and the customer service problem will require additional time and support. So be absolutely sure that you do not put off responding to the customer’s message.

As a Social Media Manager I typically spend my time doing a lot of research about the industry, learning tips and tricks of the trade, and listening to what people are saying. I take time to craft content that will work for the business, and ensure that it is relevant to what we are doing.

[dropcap style=”no-background”]L[/dropcap]ife as a Social Media Manager is time consuming and here’s what a typical day is like for me:


[infobox style=”alert-success”] 7am – 12pm

Email Check: It is the FIRST thing I do every morning. While I sleep, other people always seem to be up and at em!

Reply / Retweet: I check alerts for mentions and the like, and address them all. I interact with people that are talking relevant interesting stuff that relates to the brand. (Often times, just interacting with potential customers, saying hello, or replying to others tips and tricks is so important).

Organize: photos that have been taken, review my content/status templates,

Post: Upload current pictures to Instagram, Pinterest, Status Updates to Twitter, Facebook, Google+ -Scan: Articles, various news sites, favorite blogs and videos.

Brainstorming: Get creative, find what works and what has not worked. Adjust.

Follow Up: Check in with the boss about different marketing tactics that have been pitched a few weeks ago, send reminder messages about deadlines and the like. [/infobox]

[infobox style=”alert-info”] 12pm – 5pm

Lunch: Sort of get a lunch break, but again, I have my nifty iPhone with me at all times, so at a moments notice of a Retweet, or Comment to a post, I am right there to reply and interact. *Not to mention the opportunity to grab a bit with someone in the same industry, to talk shop, meetings with potential clients/customers.

Write: Blog posts, I get to be creative, write blogs, content for status updates, which are strategically placed and timed to where the highest amount of interactions we have had over the last week, I get to use Photoshop, Excel, and Safari for a ton of research of changes happening to each of these networks.

Post: Upload current pictures to Instagram, Pinterest, Status Updates to Twitter, Facebook, Google+

Review and Listen: Traffic, Analytics, Bounce Rates, and other fun metrics for each social media platform and website

Check Email. [/infobox]

[infobox style=”alert-error”] 5pm -Sleep

Dinner: I do my ABSOLUTE best to put ALL electronics on silent and away from so I can enjoy a somewhat, not work related evening, to enjoy family dinner, chit chat about the day, hear funny stories or catch up on some favorite TV shows, that have been sitting in the queue for a very long time.

Scan: Articles, various news sites, favorite blogs and videos.

Schedule Tweets: For those early morning peeps. I have yet to jump on the bandwagon of scheduling tweets, or posts overnight. I find that if I am sleeping…. I am sleeping.

Email: One last check before snooze. [/infobox]


As you can see, it is a never ending cycle. One that varies from day to day, and can change depending on the business that I am working with that month. And I love every minute of it. Being a Social Media Manager is fun, where I can be creative, innovative and be there for the potential clients and customers.