Video Drives Search Results
Including Video for your business is important. Why? Well aside from the fact that YouTube is the second biggest search engine (after Google), Video gives you the chance to interact with your current and potential customers by giving them the opportunity to get to know you and your business and feel comfortable with you in a more personable way.
Forrester Research Group says “video is 53 times more likely than text pages to appear on the first page of a search engine.”
Simply put, video drives search results.
Video and Your Business
Including video for your business can be for branding, advertising, explaining your product or service, customer testimonials, company overview and the list goes on and on.
Regardless of the industry that you are in, showing customers rather than telling customers will help to build relationships with them and will keep them coming back.
Videos bring your product and service to life and a recent study nearly all (96%) respondents find videos helpful when making purchase decisions online and 73% of people are more likely to purchase after watching videos.
How can you not include video of your business after that fact alone?
Creating Video For Your Business
Creating a video for your business doesn’t have to just stop at posting it on your website. You can do so much with your video(s) and effectively integrate it into your entire marketing plan by sharing and posting it to places such as YouTube or Vimeo. The specific (and relevant) keywords that you choose will enhance your SEO effort in ranking organically.
You can include the video in your brick and mortar store on TVs or monitors throughout the store, and even include it in your email marketing tactics.
A picture is worth a 1,000 words, and now… (According to Forrester Research), a one minute video is technically worth 1.8 million words.