Video Drives Search Results

Video Drives Search Results

Video Drives Search Results

Including Video for your business is important. Why? Well aside from the fact that YouTube is the second biggest search engine (after Google), Video gives you the chance to interact with your current and potential customers by giving them the opportunity to get to know you and your business and feel comfortable with you in a more personable way.

Forrester Research Group says “video is 53 times more likely than text pages to appear on the first page of a search engine.

Simply put, video drives search results.

Video and Your Business

Including video for your business can be for branding, advertising, explaining your product or service, customer testimonials, company overview and the list goes on and on.

Regardless of the industry that you are in, showing customers rather than telling customers will help to build relationships with them and will keep them coming back.

Videos bring your product and service to life and a recent study nearly all (96%) respondents find videos helpful when making purchase decisions online and 73% of people are more likely to purchase after watching videos.

How can you not include video of your business after that fact alone?

Creating Video For Your Business

Creating a video for your business doesn’t have to just stop at posting it on your website. You can do so much with your video(s) and effectively integrate it into your entire marketing plan by sharing and posting it to places such as YouTube or Vimeo. The specific (and relevant) keywords that you choose will enhance your SEO effort in ranking organically.

You can include the video in your brick and mortar store on TVs or monitors throughout the store, and even include it in your email marketing tactics.

A picture is worth a 1,000 words, and now… (According to Forrester Research), a one minute video is technically worth 1.8 million words.

Shop Local in Tri cities

Shop-Local-in-Tri-cities

Do You Shop Local in Tri cities?

We are a huge advocate for shopping local in the Tri cities, especially with owning a small business of our own. We know the necessity of having local people come in, giving you their business.

There are a lot of great local shops in the Tri cities and many of them we have been to, and many we have yet to try.

There are so many officially documented and personal reasons to shopping local that not only benefit the local businesses, but benefit us as consumers. We are more than aware that there are many items that we may not be able to get at a local shop, but if we can first think local, it’s a great place to start to shopping local.

Here are a few reasons to Shop Local in Tri cities:

  • Keep the Tri cities community unique. Where we decided to eat, shop and spend our time is what makes the Tri cities, the Tri cities. Each local business is a one of a kind, and is and essential part of what makes up the Tri cities.
  • Create more Tri cities jobs: Local businesses are the largest employer nationally and can be the best opportunity to provide the most jobs to residents.
  • Get better service in the Tri cities: When local businesses hire people in the Tri cities, they take more time to get to know customers and have a great sense of the product/services that they are selling.
  • Invest in the Tri cities community: Local businesses are owned by people who live in this community and are more invested in the Tri cities future. Not to mention they are less likely to leave.

We do our very best to shop local in Tri cities. Some of our favorite places are:

Coffee: Barracuda Coffee, The Local
Eats: Porters Real BBQEl Fat Cat Grille, Graze, Greek Islands, Stick+Stone
Sweets: Spudnut Shop, Finnegan Frost, Kindras Sweet Treat
Brews: Paper Street Brewing Company, Ice Harbor Brewery
Shops: Adventures Underground, Ragtime Antiques Mall (in the Uptown), Bike Liberation
Tattoo: Monarch
Meats: Templeman’s

Places we haven’t checked out in the Tri cities yet, but know we need to:

Eats: Stone Soup, Extreme Pita, Grill On Gage
Brews: Fox and Bear Public House, Brews Taphouse & Growler Fills
Shops: Octupus Garden, Sixth Street Art & Gift Gallery
Do you shop local in Tri cities? What are some of your favorite places to go?

Social Media is Happening

Social Media is Happening to your business

Social Media is Happening to your Brand Whether you like it or Not.

Social Media is Happening.

I don’t think we can say it enough. Social Media has become an integral part of our business and I know it is (or at least should be) an important part in your business. And it can make [or destroy] your business in a heartbeat.

There are a lot of people who will tell you what you should be doing on social media, such as: don’t sell, show a peek behind the scenes, be careful what you say about other businesses etc, don’t promote too aggressively, and the list goes on and on.

There is a lot to know, about what to do and what not to do when it comes to your business.

And there is no, one size fits all, that will work exactly the same way, every time. There are a lot of local businesses in the Tri cities that are on Social Media networks such as Facebook, Twitter, Instagram, etc. But there are a lot of these businesses that do not have a real strategy. What is the point of being on Facebook, if you do not have a strategy or purpose.

[dropcap style=”no-background”] O [/dropcap]ur purpose, is to let you (the customer) know that we are here for you at any time. (Well, almost anytime, if it’s 3am in the morning, I can almost guarantee you that I will be sleeping, soundly in bed, but I will be there when I wake up at 7am-ish).

Our strategy on Social Media is to share with you the things that we absolutely love to do, whether that be through tips about video and social media, or pictures of us behind the scenes, working with some pretty cool and fun clients. Our strategy is not to make money off of Social Media. And if that is your strategy, then you really need to re-think that purpose.

At the end of the day, yes we hope that we get more clients, We wouldn’t be in business if we didn’t want to get more clients. But we believe that by showing you that we are readily available to you and that we are human beings behind the brand, then you’ll be that much more confident in choosing us for your next video project.

We have come to believe in this and see that it does work. Yes, in our experience (and humble opinion), being human is the big secret. Letting your current, and potential clients know that you are a human, who is fun, creative and real. Social Media is happening. As a business on Social Media, it is all trial and error. Some things work, some don’t. But be on it. Be ready for that customer or client that wants to take the next step and get to know you, and possibly do business with you.

It’s all about them. They are the reason why you do what you do!