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The Good And The Bad To Know When Creating Video

The Good AND Bad with Creating Video

There are some absolutely great videos out there that people have created. They are fun to watch, engaging…there is a reason, a purpose if you will for the video.

There are also some really bad videos out there, and not just in production quality but in ‘what’s the point’ type of bad.

It is not really about the good and/or bad in the quality of the video production (that’s another post, read Your Video Just Might Suck) it’s about creating a video that has a point, that answers your customers problem.

Including Video is simply another avenue for your past, current, and potential customers to have their problem answered. The product or services that your customers may need can be explained, talked about and even given away through the use of video.

We’re not in the business of creating a video just because it’s cool, or it’s the new hot thing to do in a business marketing effort. We create video because the story that your business is putting out there can be captured for an audience visually, simply, and with a purpose.

Questions to ask yourself before deciding to create (or have someone create) a video for your business.

  • Does it help tell my brands story?
  • Is there a point, a purpose for the video?
  • What kind of video do you want?
  • Does this video answer my current/potential customers problem?

The most important question to ask before deciding to include video, is “Why?”

Why am I making this video?

If your video doesn’t have a purpose, you shouldn’t create it. It is a waste of time, money, and investment without a plan or a purpose.

There should be specific reasons why you create a video.

  • Building brand awareness
  • Educating your customers
  • Show your company culture and creativity
  • Employee Training

If your video doesn’t appear to fit into one of the above categories then take a step back and re-evaluate your strategy. It’s pretty important to have a plan, a purpose and goals when creating a video. If you don’t have this direction, it will not be easy to measure your project’s success or even failure.

Before You Create Your Video Content

Things To Consider Before Creating Video Content

We’ve had several people in the past contact us and say ‘We want a Video for our business’ and most of the time we respond with that’s great, let’s meet to discuss what the video is for, and why. Creating a video is more than just coming out, setting up cameras and capturing, well whatever. It’s a bit more detailed than that.

For us to be able to create a video, we need to know and understand the story that is wanting to be told. And that comes down to creating the Video Content. Below we offer four tips that will help you before putting together your next video.

Goals, Strategy, Objectives and Tactics:

Before embarking on any video project, we need to know whom the audience will be, what you want to achieve and why you’re creating a video. The basic questions consist of Who, What, When and Why. Having a goal (or goals in mind) will assist in laying out the strategy and objectives for creating a video relevant to your business and your audience (customers) that will give you exactly the product you are looking for. It helps us in knowing how to approach the capturing of the story you want to share.

Know Your Budget:

Knowing your budget is crucial for us to be able to create a story through video. One of the first things we ask is ‘what is your budget’? Knowing what your number is when it comes to creating a video for your business, can help us in telling you exactly what we can do for you and how we can give you the most bang for your buck. We can and will work within any budget, but know that a video takes time. Read about the steps in making a video: Pre-Production, Production and Post-Production…which takes us to our next tip…

Turnaround time:

The turnaround time for any video project really depends on the scope of a video you are looking for. If animation is something that your are wanting, you’ll need to consider the details that come with creating animations such as: scripting, design, drawing, importing those drawings, and then animating them through software, which does take some time…but if you’re looking for a short 30 sec promo video of your baristas in action making the greatest cup of coffee you’re looking at considerably less time.

Scripting:

This is vital in capturing and editing the essence of your video. What do you want to say? How do you want to say it? Is it absolutely imperative that what’s being said is portraying your brand in the way that you want? If you miss this step in pre-production, having to go back to the drawing board can cost you more money, delayed time in completing the video, and seem dauntless at best. Know what you want to say, and how to say it in the best way to ensure that aligns with your brand exactly the way you want it to.

We want to create the best story for our business, and having a firm grasp on content needed beforehand, assists us in doing that for you.

What questions do you have in this process? Leave a comment or email us, we’d love to answer any questions you may have!

Painting and Video

Painting and Video Production Go Together Like…

Over the next few posts I am going to quickly touch on the main “parts” of putting together a good video. Those parts are pre-production, production, and post-production. Each one is as important to the process as the next and each one brings its own challenges. For the sake of keeping things as organized as possible, we’ll take them in the (usual) order that they are tackled in the process.

We begin our journey with Pre-Production

Are you a big fan of taking the time to tape up and cover everything you need to before you start painting a bare wall? No? Well, neither are we! We would much rather jump right into painting the wall and see the changes happening to the blank canvas. Did you splash onto the furniture? Who cares!?!? We’ll worry about that later. Paint on the windows and all over the bare floor? Not a problem…it’s nothing a little water, soap, and elbow grease can’t clean up. The problem is (as most of us have probably experienced), if prep work isn’t done correctly, the clean up becomes double or even triple the time it would have taken to simply set up the area correctly.

Pre-production is…setting up correctly.

A lot of people have great ideas. And so may of those ideas need to come to life. But if you’re just shooting from the hip when it comes to making a video, the results will show it most of the time. Did you realize the pre-production process on a feature film can take years? Luckily for most of the videos that you may be interested in creating, the time involved with pre-production is going to be much less. But, you are still going to want to plan on at least a few hours of scripting out your idea, possibly putting together some rough storyboards, scouting out locations you are interested in filming at, and putting together a comprehensive shot list that will allow your production day(s) to go as smoothly as possible. It’s tedious, it can be overwhelming… but it is really important in saving time throughout the entire process. And of course…time is money.

Pre-Production and Changes

Let me add one more important note to all of this. Don’t think because you have all these plans set out that you can’t change things up a bit when you get to production and post-production. Some of the best shots we have captured have been ones that were not planned out. Remember, life is a trip and you are free to go off-road sometimes…the same holds true for creating media. Don’t forget to have fun and be creative in the process.

That’s all I have for now. Next time we’ll talk “production”…where the rubber meets the road. Be well!