There’s No Such Thing As Viral Video

There's No Such Thing As Viral Video

There’s No Such Thing As Viral Video

Seriously, there is no such thing as a Viral Video. There are videos that go viral, but one cannot set out to create a viral video. And this is one of the most annoying things that we get asked on an ‘almost’ weekly basis. When we get an email about requests for video work, it’s exciting. Love hearing about the ideas and possibilities of using our creativeness with video, but the moment the word viral come into talks, I can’t help but roll my eyes.

Viral Video is a possibility, but setting out to create a viral video is just not gonna happen.

For example, we work with The Tri-City Americans. Last year we had the amazing pleasure of creating a fun Christmas video using the players to act and lip-sync to Mariah Carey “All I Want For Christmas” and it was hilarious and fun! I won’t lie, I would’ve loved to see that video go viral. I mean seriously, who wouldn’t get a laugh out of large hockey players, ice dancing gracefully while rocking out to mariah Carey? But I knew, and I still know, that creating a fun video (as much as you think it is THE best video ever) doesn’t guarantee that it will be in the next headline of the New York Times, or broadcasted on the Today Show.

Funny thing about that video, it goes ‘viral’ (*insert eye roll) over in New Zealand. Never saw that coming.

A Video Is A Video

Which goes to say that any video that you make, is quite simply a video you make to share with your fans, followers and/or customers the same way you would share a Facebook Status update. It is meant to give those followers a different means to view and understand the product or service that you are providing.

Of the thousands of videos out there, there are plenty that are good or bad, and whether they go viral (or not) is really out of your control.

I love video. I believe that video is an amazing way to capture your brands essence into a visually appealing “something” to make it that much better for your fans.

The way that we approach creating stellar video is:

•Outline an online strategy around the concept for the video
•Keep an open mind at unique ways to leverage social media.
•Utilize a smart social media plan to ensure the campaign reaches the right audience
•Don’t over emphasize on the brand which can make it less engaging for consumers
•And lastly, never call it a “viral video”.

There is no such thing as viral video. You can’t create it. You can’t plan for it.

Video Drives Search Results

Video Drives Search Results

Video Drives Search Results

Including Video for your business is important. Why? Well aside from the fact that YouTube is the second biggest search engine (after Google), Video gives you the chance to interact with your current and potential customers by giving them the opportunity to get to know you and your business and feel comfortable with you in a more personable way.

Forrester Research Group says “video is 53 times more likely than text pages to appear on the first page of a search engine.

Simply put, video drives search results.

Video and Your Business

Including video for your business can be for branding, advertising, explaining your product or service, customer testimonials, company overview and the list goes on and on.

Regardless of the industry that you are in, showing customers rather than telling customers will help to build relationships with them and will keep them coming back.

Videos bring your product and service to life and a recent study nearly all (96%) respondents find videos helpful when making purchase decisions online and 73% of people are more likely to purchase after watching videos.

How can you not include video of your business after that fact alone?

Creating Video For Your Business

Creating a video for your business doesn’t have to just stop at posting it on your website. You can do so much with your video(s) and effectively integrate it into your entire marketing plan by sharing and posting it to places such as YouTube or Vimeo. The specific (and relevant) keywords that you choose will enhance your SEO effort in ranking organically.

You can include the video in your brick and mortar store on TVs or monitors throughout the store, and even include it in your email marketing tactics.

A picture is worth a 1,000 words, and now… (According to Forrester Research), a one minute video is technically worth 1.8 million words.

DIY Video VS Professional Video


Pros & Cons of DIY Video VS Professional Video

There’s a lot to be said when it comes to video. I’ve written quite a bit about the importance of having video included in your marketing strategies, and with so many statistics to back up the reasons why video is the way to go, I think a huge question that we have been asked over and over is, should I hire a professional, or can I do it myself?

[dropcap style=”no-background”] T [/dropcap]There really is no simple answer to that question. As business owners ourselves we understand the costs that come into play when doing any marketing for ones business. If you were to ask me, I’d say go with a pro. But that’s not to say that you can’t DIY your video wants with certain things.

For instance, looking to add a fun quirky video that shows the behind the scenes of your business or brand. I say go for it and do it yourself. Instagram offers 15 sec clips to showcase who you are behind the business. No one knows your business the way you do. No one can share in the passion the way you will about your own business.

When it comes to your brand, your business, what do you want people to see? How do you want to portray your business? Professionally? Or a do it yourself? Either decision is not necessarily wrong. It’s all on how you want your business to look.

Do I DIY my videos or get a professional?

Doing It Yourself:
-Nobody will care about your video more than you will.
-It can be less expensive.
-It can be faster depending on your schedule.

-It will be more difficult than you realize. Creating video of even ‘moderate’ quality is a complicated, time consuming project.
-Doing it yourself won’t necessarily save you money. (depending on software, equipment, not to mention time. And let’s be honest. Time is Money).
-Video production can distract you from your other responsibilities. And that could be bad.

Professional Video:
-The end results will almost always produce a better quality (pros are pros for a reason).
-Typically, video pros will take care of storyboarding, script writing, media production, audio, video, producing, directing, editing, special effects, graphics, titling, music video rendering etc.
-Not only are they pros at video production, they also have a knack for marketing. The expertise they have, give them the insight to accurately analyze and tell your business/brand’s story in a way you could only have hoped for.

-Professional Video can be expensive. Depending on the scope of your video idea it can range in the hundreds, if not thousands of dollars to produce.
-It could be difficult to find a professional to create a video within the time limits you want or need it.

When To Hire For A Professional Video

Curious as to when it would be better to hire a pro? We recommend that choosing a professional video company comes into play when you are needing to make a solid first impression. These include:

-Home Page (Introductions)
-Explainer videos
-About page
-Live Events

At the end of the day only you can answer the question of whether to go DIY Video vs Professional Video. The expectations that your audience wants, the image that you are striving for and what message you’re wanting to send all play a factor.

Think that having a professional video created is out of your budget? Why not send us an email. Our goal is to provide local business owners an exceptional quality video at an affordable price. We work within your budget to ensure that you receive the best possible video for your business.