Including Video For Your Tri-Cities Business

Including-Video-For-Your-Tri-Cities-Business

Is It Time For You To Start Including Video For Your Tri-Cities Business?

During the last several years we have seen an increase in video for businesses, both small and large. While many may be on the fence about producing a professionally produced quality video, as opposed to a ‘homemade’ video, (and that’s an entirely different write up for another day) let’s talk about why you need a video for your small or large business.

6 Reasons Why Your Tri-Cities Business Needs Video:

1. Your clients want it. The majority of your clients/customers want to see it. All the stats that I find back this up , and the bottom line is, if you don’t do it, your competition will.

2. You can show more content in less time. It takes less time to show someone what you want them to see, rather than write it up, and ‘hope’ they read it, and get the message you are trying to convey. Keep in mind though… “45% of viewers will stop watching a video after 1 minute and 60% by 2 minutes. You don’t have a lot of time to make your point, so plan each second carefully. Every moment in your video should have a purpose.”

3. Your brand. Your image needs this. Video has the potential to grab at the heart of your customers, which is a place a simple write up blog post can’t even begin to touch. Video has the emotional capability to engage and capture your customers attention.

4. Website Quality. Adding video to your website will not only make your website stand out, it will actually rank your website better in search engines than those that don’t. … “pages with video are 53x more likely to rank on the first page of Google search results” says Forrester study. Especially if those videos are informational videos. Having this added bump in traffic will increase your website quality which in return gives you the authority you need for those pesky search engines.

5. Multipurpose use. Video can and will be shared across a variety of mediums, from your website, emails and all the various social media networks out there today. If you tell a great story using video, that story can quickly be shared to multiple people through a variety of online facets.

6. Show your human side. Letting your customers see that you are real, gives them a connection that can’t be faked. Being relatable in everything you do will allow for the emotional connection to engage with your customers, through your storytelling and creating memories for your current customers.

There are several best practices to keep in mind when you are in the process of including video for your Tri-Cities business. Two of which we have seen play a huge role in helping your video in search engine results page.

2 Reasons To Help Your Video in SERPs (Search Engine Results Page):

-Keep Your Video Short- Our recommendation is about 3 minutes (max), where video views typically falter after about 4min.

-Consider transcribing your script- This can and likely will help spiders crawl your content for relevance to the topic.

Including Video in your Tri-Cities Business is an important strategy for your business.

Your story being ‘shown’ to your customers through video is vital for your potential growth. The message that you bring will almost always grab the attention of your customers emotional connection which will humanize your brand to accurately reach your audience.

What do you think? Are you using video in your business? What results have you seen?

Share with us in the comments.

Social Media Isn’t About You

Social-Media-Isnt-About-You

Social Media Isn’t About You

Using social media isn’t about you, it’s about your customers. All too often I hear businesses complain that their posts aren’t reaching more fans, or post status updates that consist of:

“If you want to make sure you are still getting updates, hover over the “liked” button and click get notifications. If you don’t, you may not get updates in a timely manner. In other words, you will miss contests, sales, etc.”

Now while this is true in a sense, (and we’ve even posted updates like this), what we all need to remember is Social Media isn’t about you, it’s about your customers and those customers knowing when and where and how to get in touch with you.

You need to remember these 3 little tips to make sure that you are using Social Media in the best possible way for your customers. (Again, not for you).

  1. Don’t Sell (too much): People (like you and me) joined social media to connect and interact with other people, friends and family. We don’t want to see promotion after promotion of what your business is selling. Or what a great deal you have going on that week. Rather tell a story. Share with your followers what is happening behind the scenes and let them see that you are relatable, interesting and are a real person behind the brand. It’s not just about making a buck or two, but about creating a culture of people who will remember your interaction when they need your product or service.
  2. Build Relationships: Take the time to learn about your social media followers through engaging in conversations. Ask about what they do, what they like, why they like it. Don’t be hesitant to be silly and joke around. Do the things you do in real life that grows connections and relationships. Your business needs to be human, because you are dealing with humans. Every industry is different, but if you can listen, learn and engage, you will know what it is that the followers are after when they choose to follow you.
  3. Be Social, Don’t “Do” Social: Being Social and Doing Social are two different things. One is what you do when you are on your own personal Facebook page. The other, well it’s those business pages that have posting of their sales every hour. One is genuine, the other is forced. Being social creates a community, it invites other’s to be a part of your brand. Your followers expect you to be social with them. Posting a status update or tweet every couple of days won’t get you very far with your followers. But commenting on their post to your page, or review left (in a positive manner) will say far more about how you are as a business owner than anything else.

Social Media is NOT about YOU. It will always be about your followers. What they do. What they are interested in. And what they want.

Stop Cross Posting Between Social Networks

Stop Cross Posting Between Social Networks

It’s 2015. Will you please Stop Cross Posting Between Social Networks.

Stop. Just. Please. Stop. Do you know how lazy, annoying and inept you look when you have your ‘scheduled’ messages post from Facebook to Twitter, to Google+ to … you get my point. It’s lazy and dumb.

It’s also a terrible way to share your content. And it just does not work. There are platform specific features that only apply to each social media network (example: Like on Facebook, RT on Twitter, Plus on Google+), not to mention the negative perception it can give when you do so.

If you have a tweet that says,

‘Like this post if….” how am I supposed to like your tweet? I can favorite it. Is that what you mean?

Or what about a really cool article you came across and ‘you add your own comments about it and it is cut… fb.me/1hf974′ <— see what I did there? Not sure what more I was going to say, because you’re not on Facebook. You are on Twitter.

And another one of my pet peeves, is seeing a pretty cool article, and I click on it a little hastily (yes, I am usually very careful to pay attention if you cross posted content) and I get taken to your Google+ account. Where I have to click the same article again, because you couldn’t take the extra 2 seconds to post it directly to Twitter, or Facebook.

I get that you’re busy. We all are. We all have far too much that we want to cram in to the short amount of hours that we get throughout the day. But at what expense?

If you really have too much to do, maybe you should take a social media network off your plate, and focus your energies elsewhere.

Cool articles and pictures you want to share can all be shared across all the platforms on your social media networks, just not simultaneously. Cross promote, just don’t cross post.

By cross promoting, share the same information, just make sure that you are tailoring that message that conveys to the network you’re sharing the information too.

If you disagree, ask yourself this…do you really want to read tweets on Facebook? or Facebook posts on Google +? or Instagram pics on Twitter? If you did, don’t you think you’d be on that social network instead?